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Keywords: Ecocentric perspective
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (7): 470–481.
Published: 26 October 2012
... available qualitative studies on green consumer behavior, this study delves into the tension between modernity and traditional heritage in the context of emerging economies. © Emerald Group Publishing Limited 2012 Green consumer behavior Ecocentric perspective Ethnography Thematic analysis...
