... behavior from both psychological and marketing perspectives (Alwitt and Berger, 1993). © Emerald Group Publishing Limited 2010 Consumer behaviour Ecology Automotive fuels Sweden An executive summary for managers and executive readers can be found at the end of this article...

... context in order to describe the ecological consumer profile. The data were obtained from a questionnaire handed out to a random sample of 573 individuals. With the information obtained, and after the scales validation process, a structural equation analysis has been conducted. Findings Findings...

...Ricky Y.K. Chan; Lorett B.Y. Lau Examines the influence of cultural values, ecological affect and ecological knowledge on the green purchasing behavior of Chinese consumers. Using structural equation modeling to assess the significance that ecological affect and ecological knowledge have on green...

...Robert D. Straughan; James A. Roberts Looking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting college students based upon ecologically conscious consumer behavior. Findings...