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Keywords: Effectiveness
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (6): 468–480.
Published: 01 November 2002
...Brett A.S. Martin; Andrew C. Bhimy; Tom Agee Despite their increasing use by advertisers, little research has examined the effectiveness of infomercials. This study explores the influence of infomercial advertisement design elements, such as the use of customer testimonials or expert comments...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1993) 10 (3): 25–32.
Published: 01 March 1993
... 1993 Advertising Brands Consumer attitudes Effectiveness Gender Strategy VOLUME 10 NUMBER 3 1993 Female Nudity ATTITUDES TOWARD THE AD AND THE BRAND, AND IMPLICATIONS FOR ADVERTISING STRATEGY Michael S. LaTour and Tony L. Henthorne It is not uncommon to pick up a generalinterest...
