...Prashant Kumar; Anand Jhawar Purpose In stores’ environmental information context, this study aims to deploy the elaboration likelihood model ( ELM ) to examine the effects of authenticity on engagement and, consequently, on store rapport and whether environmental issue affinity ( EIA ) and stores...

...Rozbeh Madadi; Ivonne M. Torres; Reza Fazli-Salehi; Miguel Ángel Zúñiga Purpose This paper aims to explore the effectiveness of ethnically targeted ads in developing consumer–brand relationships through an application of social identification theory and elaboration likelihood model among African...

...Mukta Srivastava; Gordhan K. Saini Purpose The purpose of this study is to unpack the knowledge structure of the elaboration likelihood model (ELM), examine its applications in various domains and propose future research directions using bibliometric analysis. Design/methodology/approach...