... 08 03 2023 14 09 2023 02 05 2024 03 07 2024 24 07 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Compensatory consumption Conspicuous consumption Scale development Self-completion Materialism Emerging markets...

...Hounaida El Jurdi; Roudaina Houjeir Purpose Recent scholarship has highlighted the complexity of buyer-seller relationships in emerging markets and called for a better understanding of the cultural norms shaping such relationships. This paper aims to draw on social capital theory to explore...

... and to those with responsibility for consumer regulation in emerging markets. Social implications – The paper contributes to our understanding of how socio-political tensions are played out and managed in consumer culture and identifies particular contradictions which may drive future changes...

... proneness” and “bargaining proneness” constructs. The authors also study their differences based on psychographics. Jagrook Dawra can be contacted at: jagrook@hotmail.com © Emerald Group Publishing Limited 2015 Emerging markets Bargaining Bargaining proneness Deal proneness Haggling...

... of this book to be familiar with Michael Porter’s Competitive Strategy, as the authors’ premise is centered around four types of strategies for emerging market multinational companies (EMNCs). The first and second types of strategies, cost leaders and knowledge leveragers, reflect traditional emerging...

... Mexico Consumer behaviour Emerging markets An executive summary for managers and executive readers can be found at the end of this article. Lorena Carrete can be contacted at: lcarrete@itesm.mx Another ordering scheme of environment‐protecting actions involves the so‐called 3R's...

..., and narrow in scope, the possibilities of long‐term research in private label branding in emerging market economies is quite exciting. Will the Chinese adopt private label products, as US consumers have done? To this end, a proverb from Deng Xiaoping seems appropriate: “Black cat or white cat: If it can...

... for technology in the developing world: the role of non‐governmental organizations ”, California Management Review , Vol. 48 No. 3 , Spring., pp. 47 ‐ 62 . D'Andrea , G. , Stengel , E.A. and Goebel‐Krstelj , A. (2004), “ Six truths about emerging‐market consumers ”, Strategy...

... sets) for which COM and COM/product fit are important. Research limitations/implications This study used two informational cues (COD and COM), and fairly complex durable goods. Results need to be expanded and confirmed with other product categories on other emergent markets. Practical...