... to the urge to splurge. Julie Fitzmaurice can be contacted at: julie.fitzmaurice@merrimack.edu © Emerald Group Publishing Limited 2008 Consumer behaviour Purchasing Consumer goods Emotional dissonance An executive summary for managers and executive readers can be found at the end...

...Amy L Parsons © Emerald Group Publishing Limited 2006 --> Emotional dissonance Design Product management Product design Consumer psychology Have you ever wondered why you feel warmly about and get attached to some household items yet feel frustrated and angry with others...