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Keywords: Entertainment
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 87–98.
Published: 27 November 2019
...Maher Georges Elmashhara; Ana Maria Soares Purpose The purpose of this paper is to provide a broader typology and inventory of recreational facilities and activities in shopping malls. The paper then investigates the relation between the proposed entertainment types and shopper behavior both...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (1): 66–67.
Published: 25 January 2008
...Joyce M. Wolburg Jean‐Marc Lehu . Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business . London and Philadelphia : Kogan Page 2007 . 266 pp. © Emerald Group Publishing Limited 2008 --> Product placement Advertising...
