...Maher Georges Elmashhara; Ana Maria Soares Purpose The purpose of this paper is to provide a broader typology and inventory of recreational facilities and activities in shopping malls. The paper then investigates the relation between the proposed entertainment types and shopper behavior both...

...Joyce M. Wolburg Branded Entertainment offers an insightful look at product placements – not only their use in films but across other media such as television, novels, plays, song lyrics, and videogames. One of the book's many strengths is that it approaches the subject with depth...