...Dennis Pitta; David Lingelbach; Anthony Patino; Dennis A. Pitta Purpose The purpose of this paper is to develop a conceptual framework, based in entrepreneurship theory, which explains how marketing emerges in startups founded by members of the Millennial generation. Design/methodology/approach...

... --> Services marketing Consumer behaviour Sustainable development Entrepreneurship Service science, also known as service science, management, engineering, and design (SSMED), is an interdisciplinary approach to study, improve, create, and innovate in service. SSMED affects (and it is affected...

.... On the other hand, if a venture partner is brought on board, much of the future profit will have to be shared. Venture capitalists, or white knights, if it should come to that, have very high expectations! © MCB UP Limited 1998 Entrepreneurship Franchising Information services Internet...

... the market can only be appreciated after the launch. Concludes that product champions must be in a corporate culture that allows risk, and should be prepared to risk their job on a risky venture. © MCB UP Limited 1989 Entrepreneurship Product champions Product launch Risk COMMENTARY READY...