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Keywords: Environmental issue affinity
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Journal Articles
Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 922–939.
Published: 20 August 2025
...Prashant Kumar; Anand Jhawar Purpose In stores’ environmental information context, this study aims to deploy the elaboration likelihood model ( ELM ) to examine the effects of authenticity on engagement and, consequently, on store rapport and whether environmental issue affinity ( EIA ) and stores...
