... ethical perspectives. It examines the impact of influencer marketing on teenagers’ decision-making processes and emphasizes the importance of influencers clearly indicating their advertising collaborations. The study delves into the ethical aspects of advertising literacy, highlighting the significant...

... in ethical decision-making models to explain moral behavior (Hunt and Vitell, 1986 ; Jones, 1991). Prior research has shown that an individual’s moral judgment influences an individual’s moral behavior or moral intention in counterfeit consumption situations: for example, Moores and Chang (2006) , Tan...

... products, in virtual and physical shopping environments, using several criteria of complicity for each product. Design/methodology/approach A web‐based survey of 254 students explored two ethical ideologies (idealism and relativism), collectivism, and two attitudes toward counterfeits (ethical concern...

... just a trend – it is an imperative. What began as a simple way to build brand affinity has become a consumer expectation in an era in which sustainable and ethical consumer choices are more important than ever before. And within that framework, loyalty marketing tactics are at the heart of creative...

...Aviv Shoham; Ayalla Ruvio; Moshe Davidow Purpose This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide statistics are available, but conservative estimates indicate...

... responsible practices, such as marketing ecologically‐produced products and promoting fairly‐traded products (e.g., Billock, 2004 ; Dawkins, 2004) and that consumers are willing to pay a price premium to buy ethical products (Blend and van Ravenswaay, 1999 ; De Pelsmacker et al., 2005a ; Loureiro...

... of consumers is not the same as understanding the consumers' interests. Originality/value Points out an important distinction that marketing professionals wish to ignore. What is in consumers' best interests, the proper or ethical decision, might not be what most consumers perceive as their needs...

...Paul Levine Edited by E.   Mrudula . Corporate Philanthropy, A Win‐Win Model . Hyderabad : The ICFAI University Press   2005 . 222 pp.   $15.00 (paperback) © Emerald Group Publishing Limited 2007 --> Ethics Corporate social responsibility Philanthropy...

...Jim Dupree Opening without preamble, the authors make an extensively documented and clear case for the costs and consequences of ethical misconduct disasters (EMDs) by citing example after example, study after study, of the loss of shareholder value, ancillary legal costs, and even the eventual...

... Limited 2005 --> Ethics Moral character Code of Conduct and Competence in business Using the quotes from Don Quixote, Gene Del Vecchio tries to capture and present key determinants of success in business. On the surface this book seems to talks about wrongdoings and unethical behavior...

.../value Stating the difference between simply meeting consumer needs and abusing consumers. © Emerald Group Publishing Limited 2005 Ethics Marketing strategy An electronics store might claim that when you've got questions, they've got answers, but the reality is that their sales staff...

...Marylyn Carrigan; Isabelle Szmigin; Joanne Wright This paper presents an interpretive study of older consumers and their potential for ethical consumption. Although latterly marketers are recognising the value of older consumers, research has not yet examined their attitudes and behaviour towards...

... to manage trust and suggests that trust actions are taken in the light of the most desirable consequences. In other words, use “resources for a good cause and where the biggest trust payback will come from” (p. 147). When making ethical decisions, perhaps the guiding principle, and one that will lead...

... of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided. © Emerald Group Publishing Limited 2004 Consumer behaviour Ethics...

...Leisa Reinecke Flynn D.   Kirk Davidson . The Moral Dimension of Marketing: Essays on Business Ethics . Chicago, IL : American Marketing Association , ISBN: 0‐87757‐300‐X   197 pp. © MCB UP Limited 2003 --> Marketing Ethics Marketing mix The Moral...

... major ethical perspectives – utilitarianism, rights, justice and care – leads to the conclusion that, for publicly held corporations, such activity is immoral. This is because altruistic CSR violates shareholder property rights, unjustly seizing stockholder wealth, and it bestows benefits...

...Philip L. Shepherd; John Tsalikis; Bruce Seaton The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly identified Hispanics, and weakly identified Hispanics. It compares the responses of these three groups to two ethical scenarios using...

... Decision making Ethics Consumer behaviour Risk Perception Computer software Software piracy A fundamental perspective to understanding consumer ethical decision making can be found in Rest’s (1979) four‐component model which depicts the ethical decision‐making process of an individual...

...Judy Cohen Interest in business ethics has soared over the past ten to 15 years. Lacking in the literature are normative approaches that provide guidelines for managers to evaluate their behavior in order to determine whether that behavior is in fact ethical. This paper makes a contribution...

...Marylyn Carrigan; Ahmad Attalla Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article examines whether...