... ethical perspectives. It examines the impact of influencer marketing on teenagers’ decision-making processes and emphasizes the importance of influencers clearly indicating their advertising collaborations. The study delves into the ethical aspects of advertising literacy, highlighting the significant...

... Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Ethics Consumer behavior Counterfeiting Moral awareness Moral emotions Moral judgment Counterfeiting is a worldwide phenomenon that has been growing tremendously in recent years. According to the European...

... products, in virtual and physical shopping environments, using several criteria of complicity for each product. Design/methodology/approach A web‐based survey of 254 students explored two ethical ideologies (idealism and relativism), collectivism, and two attitudes toward counterfeits (ethical concern...

... just a trend – it is an imperative. What began as a simple way to build brand affinity has become a consumer expectation in an era in which sustainable and ethical consumer choices are more important than ever before. And within that framework, loyalty marketing tactics are at the heart of creative...

...Aviv Shoham; Ayalla Ruvio; Moshe Davidow Purpose This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide statistics are available, but conservative estimates indicate...

...‐traded products. The objective of this study is to examine the effectiveness of different influence strategies aimed at inciting consumers to buy ethical products. More precisely, the study focuses on fairly‐traded products such as coffee, hot chocolate, chocolate bars, rice, and sugar offered...

... of consumers is not the same as understanding the consumers' interests. Originality/value Points out an important distinction that marketing professionals wish to ignore. What is in consumers' best interests, the proper or ethical decision, might not be what most consumers perceive as their needs...

...Jim Dupree Examples in the book continually mix legal and ethical situations and decisions. My concern is that the authors sabotage their own message that ethical compliance is critical when they move from ethical examples and legal examples, such as their discussion of Coke and Burger King's...

... in payroll, the savings still cover the CEO's bonus. Edited by E.   Mrudula . Corporate Philanthropy, A Win‐Win Model . Hyderabad : The ICFAI University Press   2005 . 222 pp.   $15.00 (paperback) © Emerald Group Publishing Limited 2007 --> Ethics Corporate social...

... Limited 2005 --> Ethics Moral character Code of Conduct and Competence in business Using the quotes from Don Quixote, Gene Del Vecchio tries to capture and present key determinants of success in business. On the surface this book seems to talks about wrongdoings and unethical behavior...

...), Dumbing Down: Essays on the Strip Mining of American Culture , W.W. Norton and Co. , New York, NY . Further Reading When , F. (2004), Idiot Proof , Public Affairs , New York, NY . © Emerald Group Publishing Limited 2005 Ethics Marketing strategy An electronics...

...Marylyn Carrigan; Isabelle Szmigin; Joanne Wright This paper presents an interpretive study of older consumers and their potential for ethical consumption. Although latterly marketers are recognising the value of older consumers, research has not yet examined their attitudes and behaviour towards...

... the biggest trust payback will come from” (p. 147). When making ethical decisions, perhaps the guiding principle, and one that will lead to the establishment of trust, should be to do “the right thing” irrespective of the consequences. While selecting the cause with the biggest payback may be difficult...

... of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided. © Emerald Group Publishing Limited 2004 Consumer behaviour Ethics...

...Leisa Reinecke Flynn For the practitioner, The Moral Dimension of Marketing could be used as a basis for company training. Nearly every short chapter could be used independently as cases for discussion of ethical decision‐making strategies. The book would also serve the practitioner...

... major ethical perspectives – utilitarianism, rights, justice and care – leads to the conclusion that, for publicly held corporations, such activity is immoral. This is because altruistic CSR violates shareholder property rights, unjustly seizing stockholder wealth, and it bestows benefits...

... of consequence, temporal immediacy and social consensus; perceived risks, financial, prosecution and social; and moral judgment, cognitive moral development and moral reasoning. Applicability and implication of the findings as well as suggestions for further research are discussed. Decision making Ethics...

...Philip L. Shepherd; John Tsalikis; Bruce Seaton The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly identified Hispanics, and weakly identified Hispanics. It compares the responses of these three groups to two ethical scenarios using...

...Judy Cohen Interest in business ethics has soared over the past ten to 15 years. Lacking in the literature are normative approaches that provide guidelines for managers to evaluate their behavior in order to determine whether that behavior is in fact ethical. This paper makes a contribution...

...Geoffrey P. Lantos Reviews the development of the corporate social responsibility (CSR) concept and its four components: economic, legal, ethical and altruistic duties. Discusses different perspectives on the proper role of business in society, from profit making to community service provider...