... ethical perspectives. It examines the impact of influencer marketing on teenagers’ decision-making processes and emphasizes the importance of influencers clearly indicating their advertising collaborations. The study delves into the ethical aspects of advertising literacy, highlighting the significant...

... Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Ethics Consumer behavior Counterfeiting Moral awareness Moral emotions Moral judgment Counterfeiting is a worldwide phenomenon that has been growing tremendously in recent years. According to the European...

... products, in virtual and physical shopping environments, using several criteria of complicity for each product. Design/methodology/approach A web‐based survey of 254 students explored two ethical ideologies (idealism and relativism), collectivism, and two attitudes toward counterfeits (ethical concern...

... just a trend – it is an imperative. What began as a simple way to build brand affinity has become a consumer expectation in an era in which sustainable and ethical consumer choices are more important than ever before. And within that framework, loyalty marketing tactics are at the heart of creative...

...Aviv Shoham; Ayalla Ruvio; Moshe Davidow Purpose This paper seeks to assess the impact of consumer ethics and their piracy attitudes on piracy behaviors. The extent of such piracy is difficult to estimate because no worldwide statistics are available, but conservative estimates indicate...

...‐traded products. The objective of this study is to examine the effectiveness of different influence strategies aimed at inciting consumers to buy ethical products. More precisely, the study focuses on fairly‐traded products such as coffee, hot chocolate, chocolate bars, rice, and sugar offered...

... of consumers is not the same as understanding the consumers' interests. Originality/value Points out an important distinction that marketing professionals wish to ignore. What is in consumers' best interests, the proper or ethical decision, might not be what most consumers perceive as their needs...

...Jim Dupree Examples in the book continually mix legal and ethical situations and decisions. My concern is that the authors sabotage their own message that ethical compliance is critical when they move from ethical examples and legal examples, such as their discussion of Coke and Burger King's...

... in payroll, the savings still cover the CEO's bonus. Edited by E.   Mrudula . Corporate Philanthropy, A Win‐Win Model . Hyderabad : The ICFAI University Press   2005 . 222 pp.   $15.00 (paperback) © Emerald Group Publishing Limited 2007 --> Ethics Corporate social...

... determinants of success in business. On the surface this book seems to talks about wrongdoings and unethical behavior in business organizations. The literature on ethics has suggested several determinants to unethical behavior, such as a firm's ethical philosophy, opportunities, organizational environment...

... products. If they know what they claim might not be true, they are stepping over that line from error to fraud. The broader problem is that too many marketing “experts” abuse and misuse consumer desires to believe. Ethics Marketing strategy ...

...Marylyn Carrigan; Isabelle Szmigin; Joanne Wright This paper presents an interpretive study of older consumers and their potential for ethical consumption. Although latterly marketers are recognising the value of older consumers, research has not yet examined their attitudes and behaviour towards...

... and consequences. Overall, he documents the perils of failing to manage trust and suggests that trust actions are taken in the light of the most desirable consequences. In other words, use “resources for a good cause and where the biggest trust payback will come from” (p. 147). When making ethical decisions...

... of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided. © Emerald Group Publishing Limited 2004 Consumer behaviour Ethics...

...Leisa Reinecke Flynn D.   Kirk Davidson . The Moral Dimension of Marketing: Essays on Business Ethics . Chicago, IL : American Marketing Association , ISBN: 0‐87757‐300‐X   197 pp. © MCB UP Limited 2003 --> Marketing Ethics Marketing mix The Moral...

... major ethical perspectives – utilitarianism, rights, justice and care – leads to the conclusion that, for publicly held corporations, such activity is immoral. This is because altruistic CSR violates shareholder property rights, unjustly seizing stockholder wealth, and it bestows benefits...

...Philip L. Shepherd; John Tsalikis; Bruce Seaton The present study compares the ethical perceptions of three sub‐cultural groups living in the USA – Anglos, strongly identified Hispanics, and weakly identified Hispanics. It compares the responses of these three groups to two ethical scenarios using...

... (IRJ) model (see Figure 1) considers the effect of moral intensity, perceived risks and moral judgment on the outcome of the ethical decision process of the consumer. It also takes into account the moderating influence of a set of situational variables such as price, gender, age, educational...

...Judy Cohen Interest in business ethics has soared over the past ten to 15 years. Lacking in the literature are normative approaches that provide guidelines for managers to evaluate their behavior in order to determine whether that behavior is in fact ethical. This paper makes a contribution...

...Marylyn Carrigan; Ahmad Attalla Marketing ethics and social responsibility are inherently controversial, and years of research continue to present conflicts and challenges for marketers on the value of a socially responsible approach to marketing activities. This article examines whether...