... of cognitive interference and controlled processing capabilities (Brewer, 1988 ; Damasio, 1994 ; Fiske and Neuberg, 1990 ; Nairne et al., 2012). Self-cybernetics Self-concept Evolutionary psychology Framework A major challenge associated with the scientific advancement...

... explain how an attractive endorser can increase purchase intention, but evolutionary psychology, in a manner which complements traditional learning theory, explains why an attractive endorser can increase purchase intention. Evolutionary psychology thus provides a more fundamental explanation...

... pleasurable for males. Through an inductive process, the authors argue that these findings are most suitably explained within an evolutionary psychology framework. Research limitations/implications First, the sample consists solely of Hong Kong shoppers. Second, although every effort was made to validate...