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Keywords: Extrinsic cues
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Journal Articles
The relevance of geographic origin in sustainability challenge: the facets of country ecological image
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (6): 664–678.
Published: 30 August 2021
... Extrinsic cues Sustainable consumption Country ecological image (CEI) Country-of-origin effects Environmental and social concerns Growing domestic and international environmental concerns have led a drive towards an enhanced focus on environmentalism amongst governments and increased consumer...
Journal Articles
Correlates of customer loyalty to financial institutions: a case study
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 218–227.
Published: 06 May 2014
...Ugur Yavas; Emin Babakus; George D. Deitz; Subhash Jha Purpose – The purpose of this study is to investigate the relative efficacies of intrinsic and extrinsic cues as drivers of customer loyalty to financial institutions between male and female bank customers. Design/methodology/approach...
Journal Articles
The price‐category effect and the formation of customer value of high‐tech products
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 293–301.
Published: 22 June 2012
...Juha Munnukka; Pentti Järvi Purpose This study aims to explore: first, the formation of the customer value of high‐tech consumer products through application of intrinsic and extrinsic cues of product quality; and second, the effect of the mental price category of the product on the construction...
