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Keywords: Extrinsic cues
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (6): 664–678.
Published: 30 August 2021
... into the little-explored link between COO and sustainable products. 01 05 2020 21 11 2020 05 05 2021 18 07 2021 06 08 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Extrinsic cues Sustainable consumption Country ecological...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2014) 31 (3): 218–227.
Published: 06 May 2014
...Ugur Yavas; Emin Babakus; George D. Deitz; Subhash Jha Purpose – The purpose of this study is to investigate the relative efficacies of intrinsic and extrinsic cues as drivers of customer loyalty to financial institutions between male and female bank customers. Design/methodology/approach...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (4): 293–301.
Published: 22 June 2012
...Juha Munnukka; Pentti Järvi Purpose This study aims to explore: first, the formation of the customer value of high‐tech consumer products through application of intrinsic and extrinsic cues of product quality; and second, the effect of the mental price category of the product on the construction...
