Keywords: Factor analysis
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Journal Articles
Journal Articles
Journal of Consumer Marketing (2010) 27 (7): 629–637.
Published: 02 November 2010
... character of purchase behavior by the study on factor analysis from a view of peasants' consumption psychology. The consumer style inventory (CSI) was administered in January 2009 to 5,827 peasants in 656 villages in 14 provinces which were selected randomly in China. Both an exploratory factor analysis...
Journal Articles
Journal of Consumer Marketing (2008) 25 (6): 339–349.
Published: 12 September 2008
... intelligence Factor analysis An executive summary for managers and executive readers can be found at the end of this article. With culture being applied at smaller units of analyses it is appropriate to examine the reliability and validity of commonly used instruments. Although Hofstede's...
Journal Articles
Journal of Consumer Marketing (2007) 24 (1): 8–17.
Published: 30 January 2007
... research about feelings and evaluations. This research employed a process of exploratory factor analysis, correlations, a confirmatory analysis and path analysis that combined the associated constructs. The required information was gathered via a self‐administered survey method where the respondents fell...
Journal Articles
Journal of Consumer Marketing (2005) 22 (6): 340–351.
Published: 01 October 2005
... anti‐piracy strategies. Design/methodology/approach A research model was established by extending a model used by Ang et al. in studying Singaporeans' purchasing pirated CD. A survey was conducted. Hypotheses were tested through stepwise regressions. An exploratory factor analysis...

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