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Keywords: Failure severity
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Journal Articles
Impact of failure severity levels on satisfaction and behavior: from the perspectives of justice theory and regulatory focus theory
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 535–547.
Published: 11 April 2023
...Sarabjit Kaur Sidhu; Fon Sim Ong; M.S. Balaji Purpose This study aims to investigate the moderating role of low and high failure severity levels on recovery satisfaction and on behavioral intentions through recovery satisfaction. This research adopted justice theory and regulatory focus theory...
