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Keywords: Failure severity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (4): 535–547.
Published: 11 April 2023
...Sarabjit Kaur Sidhu; Fon Sim Ong; M.S. Balaji Purpose This study aims to investigate the moderating role of low and high failure severity levels on recovery satisfaction and on behavioral intentions through recovery satisfaction. This research adopted justice theory and regulatory focus theory...
