...Verena Berger Purpose Digital applications and thus new digital intervention possibilities such as gamification have made their way into our everyday lives. This paper aims to examine to what extent social norm information (SNI) in a game element feedback may increase eco-friendly food choices...

... and subsequent consumption. Findings – The results show that guilt and rumination interact and prompt individuals to seek emotional support. The valence (positive or negative) of feedback they receive affects and interacts with their guilt to affect their intention to consume the guilt-inducing product...

... to provide different solutions to everyday problems. There are numerous contextual factors that influence creative output, external primes (distal vs proximal) being one of them. This research attempts to find the boundary conditions such as cognitive load, expectations of performance feedback and optimism...

... scenario better represents feedback effects. The research model is suitably modified to include an additional path. Practical implications The current study broadens the scope of brand extension feedback effects from parent brand equity to additionally include parent value equity. Practitioners can now...

... and sellers and hence increased sales opportunities. Offers methods of generating complaints; of measuring feedback from customers; and finally, of increasing opportunities. © MCB UP Limited 1991 Complaints Customer satisfaction Customer service Feedback Service quality COMPLAINTS...