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Keywords: Financial constraint
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 756–779.
Published: 05 June 2025
... Licensed re-use rights only Resource scarcity Decision-making Financial constraint Additionally, previous literature on financial scarcity from both the domains of marketing and psychology has studied it as being both objective and/or subjective (Sarial-Abi et al., 2021). Financial...
