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Keywords: Financial constraint
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Journal Articles
Consumers through the lens of financial scarcity-review and future research agenda
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (6): 756–779.
Published: 05 June 2025
... of its intricacies and steers future research, benefiting researchers and managers alike. Resource scarcity Decision-making Financial constraint Arnab Akash Saikia can be contacted at: arnab_s@ms.iitr.ac.in 13 06 2024 30 12 2024 05 04 2025 04 05 2025 © 2025...
