... rights only Gender Food industry Perceived consumer effectiveness Pro-environmental customer behavior Sense of obligation Third-party certification In recent decades, consumer interest in environmental issues has grown significantly in the USA and Western Europe (Nie et al...

... Food industry University of Economics Ho Chi Minh City, Vietnam 2024-07-10-2363 Food supply chains (FSCs) encompass the entire process of delivering food from producers to consumers (Bourlakis and Weightman, 2008). Unlike other supply chains, FSCs face unique challenges related...

... marketplace (Ganesh et al., 2010). Online customer reviews Market segmentation Latent Dirichlet allocation Sentiment analysis Food industry Data mining In Stage 2, we used topic modeling to identify the leading customer experience dimensions in Yelp review data (Blei et al...

... incorporate into personalized mobile marketing campaigns. Sarah Spiekermann can be contacted at: sspieker@wu.ac.at © Emerald Group Publishing Limited 2011 Coupon campaign Mobile marketing Coupon redemption Context Coupons Marketing strategy Fast foods Food industry An executive...

... in Lebanon represents an attractive growth opportunity, the per capita consumption of savory snacks in Lebanon is around one 30 gram/1.06 oz pack per month [1] as compared to one 30 gram/1.06 oz pack per day per individual living in the USA (Quinn, 2003). Fast food Food industry Consumer behaviour...

...Peter A. Schneider Ronald D.   Michman and Edward M.   Mazze . The Food Industry Wars: Marketing Triumphs and Blunders . Westport, CT : Quorum Books   1998 . 280 pp. , ISBN: ISBN 1567201113   $65.00 (hb) Food industry Marketing strategy Case studies...

...). There are therefore many facets to identity. Ethnic identity is hence but one of its defining aspects (Frideres and Goldenberg, 1982). © MCB UP Limited 1998 Acculturation Consumer behaviour Ethnic groups Food industry Some time ago, ethnicity was generally perceived as a slowly dissolving...

.... Interviewing was conducted with live interviewers using CRTs to allow for computer control of questionnaire administration, automatic skip pattern handling, response editing, range checks, etc. © MCB UP Limited 1997 Consumer attitudes Diseases Food industry Health foods One...

... Consumer attitudes Diseases Drinks industry Food industry Health Media Restaurants During the past several years a number of products have been the focus of media attention because of their perceived potential to have a positive influence on consumers′ health. Some companies have capitalized...

... systems to fulfil changing consumer needs. Concludes that while these concepts are not new, they are effective because they are derived from the principle of knowing one′s customers. © MCB UP Limited 1990 Food industry Frozen foods Global marketing Market segmentation Product positioning...