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Keywords: Food type
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Journal Articles
Anita G. Rodriguez, Rozbeh Madadi, Erin Baca Blaugrund, Ram N. Acharya, O. John Idowu, Miguel Ángel Zúñiga, Ivonne M. Torres
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2023) 40 (7): 869–883.
Published: 18 August 2023
... various labels and food type – whole versus processed. Design/methodology/approach A 2 (food type: whole vs processed) × 2 (product label: genetically modified organism [GMO] vs nongenetically modified organism [non-GMO]) research design was used in two steps. In the first step, the authors...
