Keywords: Franchising
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Journal Articles
Journal of Consumer Marketing (1999) 16 (4): 376–385.
Published: 01 August 1999
...Ruth A. Schmidt; Brenda M. Oldfield Dunkin’ Donuts is a global retailer of coffee and bakery products. The company is 99 per cent franchised and has used the franchising system as a route to market entry and expansion worldwide. The original historic roots of the company are in the USA and despite...
Journal Articles
Journal Articles
Journal of Consumer Marketing (1999) 16 (2): 137–150.
Published: 01 April 1999
... by existing players in the automotive infrastructure. Includes a discussion of potential problems, concentrating on legal restrictions imposed by state franchise laws. Automotive retailing No decade since the industry’s inception a century ago has seen more attention focused on automotive retailing than...
Journal Articles
Journal of Consumer Marketing (1999) 16 (1): 74–85.
Published: 01 February 1999
... and tested. The results indicate that internal characteristics of the franchising system, especially the number of outlets, significantly influence the intention of domestic franchisors to seek franchisees overseas. Also in the 1990s, franchising has been increasingly used by professional business service...
Journal Articles
Journal of Consumer Marketing (1999) 16 (1): 86–95.
Published: 01 February 1999
...John Connell Compares two of the largest and most recent examples of international franchising with Europe. Data collected from UK master franchisee personnel are used to illustrate how Friendly Hotels became the European master franchisee for Choice Hotels International and how Scotts Hotels...
Journal Articles
Journal Articles
Journal of Consumer Marketing (1998) 15 (6): 587–597.
Published: 01 December 1998
...Lorelle Frazer This paper compares the use of flat continuing franchise fees or royalties with percentage‐based continuing franchise fees in Australian franchises. The population of Australian franchisors is surveyed to investigate why some franchisors choose a flat continuing fee structure...
Journal Articles
Journal of Consumer Marketing (1998) 15 (5): 494–504.
Published: 01 October 1998
... segment. Businesses that have high relative market share in low‐growth markets (Cash cows) can be used to fund other developing businesses, while low‐relative‐share businesses in low‐growth markets are likely to be cash traps (Dogs). © MCB UP Limited 1998 Customer orientation Franchising...
Journal Articles
Journal of Consumer Marketing (1998) 15 (4): 386–396.
Published: 01 August 1998
...Randy I. Anderson; Robert Fok Franchising has been present in the residential real estate brokerage market for many years. Today, nearly one of every five firms in this sector is organized as a franchise and one of every three agents works for an affiliated organization. Despite this high incidence...
Journal Articles
Journal of Consumer Marketing (1998) 15 (4): 397–407.
Published: 01 August 1998
...Kabir C. Sen The paper summarizes predictions about the use of franchising as an expansion strategy and examines them through an empirical investigation of a sample of restaurant franchisors. The restaurant industry is an appropriate field for such an investigation as franchising is extensively...
Journal Articles
Journal of Consumer Marketing (1998) 15 (3): 290–296.
Published: 01 June 1998
..., crowding the market with more units. One form of assistance involves the development of mathematical models capable of determining “best” new locations. Using results from a recent survey of franchise owners in the fast food industry, reactions to methods by which franchisees are compensated...
Journal Articles
Journal of Consumer Marketing (1998) 15 (2): 170–190.
Published: 01 April 1998
...Gary J. Castrogiovanni; Robert T. Justis Because franchising is a popular and important business alternative, we propose that concerted effort be taken by organization scientists to develop and test theoretical perspectives relevant to this business form. Rather than risk “reinventing the wheel...
Journal Articles
Journal of Consumer Marketing (1998) 15 (2): 191–197.
Published: 01 April 1998
... political agreements. Coffee Consumer behaviour Franchising Globalization International marketing After a long and tiring flight from Seattle to Kuwait via London, the Kuwaiti Airlines jetliner finally lands and Mr Howard Behar mentally prepares to meet with Mr Nasser Al‐Mutair...
Journal Articles
Journal of Consumer Marketing (1998) 15 (1): 55–63.
Published: 01 February 1998
...Robert L. McGinty This paper discusses the dualistic characteristics of franchising as a means for aspiring entrepreneurs to enter the business arena with their own start‐up venture. It discusses an alternative to franchising. A methodology referred to as “Sources and uses of information...

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