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Keywords: Funerals
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Journal Articles
Addie’s coffin: consumption decisions in pursuit of an appropriate death
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2019) 36 (1): 64–71.
Published: 23 January 2019
... and their decision-making regarding their own funerals. Findings An analysis of the consumer narratives suggests that individuals make efforts to prepare for end of life by reducing conflict and finishing business, enlisting identity management strategies and coming to terms with death itself. Unique consumption...
