.... While many in this millennial generation (who are still largely in their 20 s) do imagine themselves married with children someday, they do not necessarily expect to be doing it immediately. In 2014, 26% of millennials (born 1981–1996) were married (Pew Research Center, 2018). This low rate of marriage...

... to the differences within the Millennial cohort when preparing promotions and in new product development. Originality/value To date, few, if any, academic studies have been done that segment the Millennial generational cohort. The research paper utilizes both cluster and correspondence analyses, which...