... framework is developed to illustrate the proposed relationship and the influence of mediating factors. The telecommunication industry in Ghana is used to operationalize the conceptual framework. Design/methodology/approach Qualitative and quantitative data were collected through face-to-face interviews...

...Patrick Amfo Anim; Frederick Okyere Asiedu; Matilda Adams; George Acheampong; Ernestina Boakye Purpose This paper aims to explore the relationships between political marketing via social media and young voters’ political participation in Ghana. Additionally, this study examines the mediating role...