... of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Eye-tracking Executional greenwashing Greenwashing literacy Information processing Perceived greenwashing Green advertising Travelers worldwide increasingly seek environmentally friendly transportation alternatives...

... of anger and negative cognition. To instigate this shift, many companies have amended their marketing strategies, incorporating a more pro-environmentally centered theme into their promotional messages, to target potential consumers, particularly environmentally conscious ones, through green advertising...

...Ceren Ekebas-Turedi; Elika Kordrostami; Ilgım Dara Benoit Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach...

... 17 04 2018 09 05 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Sustainability Water conservation Behavioral trace field experiment Green advertising Marketing solutions A significant concern for the twenty-first...