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Keywords: Green advertising
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Journal Articles
Psychological reactance in assertive green advertising: addressing the role of individual values
Open Access
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (1): 24–37.
Published: 19 November 2024
... of anger and negative cognition. Thomas Freudenreich can be contacted at: thomas.freudenreich@wu.ac.at 05 02 2024 24 06 2024 20 09 2024 26 09 2024 RQ2. Will individual value orientations influence how assertive green advertisements that promote environmentally...
Journal Articles
The impact of message framing and perceived consumer effectiveness on green ads
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2021) 38 (4): 386–396.
Published: 13 May 2021
...Ceren Ekebas-Turedi; Elika Kordrostami; Ilgım Dara Benoit Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach...
Journal Articles
Water conservation behavior: is what we say what we do?
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (6): 644–652.
Published: 13 November 2018
... rights only Sustainability Water conservation Behavioral trace field experiment Green advertising Marketing solutions Thus, environmentally related behaviors should be examined within the social context and social meaning of the environment. Objects acquire meaning relative...
