... of this licence maybe seen at Link to the terms of the CC BY 4.0 licence. Eye-tracking Executional greenwashing Greenwashing literacy Information processing Perceived greenwashing Green advertising Travelers worldwide increasingly seek environmentally friendly transportation alternatives...

.... The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Anger Green advertising Message assertiveness Mobility Negative cognition Psychological reactance Value orientations Multiple environmental challenges have their origins in human actions...

...Ceren Ekebas-Turedi; Elika Kordrostami; Ilgım Dara Benoit Purpose The purpose of this study is to investigate the impact of ad message framing (self-benefit vs other-benefit messages) and perceived consumer effectiveness (PCE) on green advertising effectiveness. Design/methodology/approach...

... rights only Sustainability Water conservation Behavioral trace field experiment Green advertising Marketing solutions Thus, environmentally related behaviors should be examined within the social context and social meaning of the environment. Objects acquire meaning relative...