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Keywords: Green brand consistency
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Journal Articles
Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 922–939.
Published: 20 August 2025
... the influence of the interaction of green information authenticity (a central cue) with green brand consistency (a peripheral cue) and consumers’ EIA (a peripheral cue) on consumer engagement. Hence, this study demonstrates a crucial interaction of the central and peripheral paths of information processing...
