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Keywords: Green information authenticity
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 922–939.
Published: 20 August 2025
.... salespeople and employees (in sales and service literature) (Shukla et al., 2024), and of an object, e.g. a brand, advertisement and information (in branding and information processing literature) (Hyun et al., 2024). This study subsequently defines stores’ green information authenticity...
