... to be justifiable in a recent environmental study (Chan and Yam, 1995). © MCB UP Limited 2000 Ecology Green issues Values China Consumer behaviour Proceeding from the foregoing analysis and given that cultural values are often seen as important forces shaping individuals’ views about...

... such as alcohol and cigarettes (Spratten, 1991). © MCB UP Limited 1994 Consumer attitudes Ethics Green issues Lifestyles Market segmentation Marketing strategy Minorities Multi‐cultural society Social responsibility Allegiance among members of sensitive groups has become a critical...