... Strategy Green marketing Green orientation Firm performance As societal awareness of the urgent need to protect the environment and consumer demand for eco-friendly products and practices grow, firms are under pressure to prioritize sustainability in their strategic decision-making (Bang et...

.... To the best of our knowledge, this is the first study that integrates SCT and VBN by examining the multidimensionality aspect of the personal construct to provide a more holistic perspective of examining sustainable behaviors. Green marketing Sustainable behavior Social cognitive theory Values–beliefs...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Attitude – behavior gap Citizenship Green marketing Value co-creation Consumer marketing research is increasingly being framed around value co-creation in a retail context (Wu and Cheng, 2019). Central...

... in which “alternative facts” and “post-truths” are becoming the subject of increasing concern, the results are problematic, because they underline that customers can be made to believe in claims even though no supporting evidence is provided. Beliefs Green marketing Ecological products Product...

.... Young adults Green marketing Climate change risk perceptions Depth interviews Environmental paradigms Climate change risk perceptions Depth interviews Environmental paradigms Concerns about climate change are widely shared among global communities. However, according to the Australian...

..., and the sources on the web where it is possible to find information about them. Chapter Three outlines “The New Green Marketing Paradigm,” where conventional marketing seems to be seen in antithesis to a modern “sustainable branding” in order to avoid the “greenwashing”. This concept is explained...

... information to avoid negative nutrients (Abbott, 1997 ; Hawkes, 2004). © Emerald Group Publishing Limited 2011 Environmental management Labelling Information disclosure Packaging Green marketing An executive summary for managers and executive readers can be found at the end...

... marketed Payments Green marketing Sustainable development If consumers' attitude and behavior toward recycled product is affectively driven, their WTP premium price will not be influenced by the product category. However, if consumer evaluations of recycled products are influenced by the type...

... have chosen causes that reflect their brands and made them central to their loyalty value propositions. A few examples: © Emerald Group Publishing Limited 2010 Cause marketing Ethics Charitable donations Green marketing Economic sustainability Loyalty marketers have long...

... Limited 2010 Consumer behaviour Green marketing Decision making Social values South Korea United States of America An executive summary for managers and executive readers can be found at the end of this article. Environmentally friendly, or green, products are designed...

...) of the subjects' green purchasing and environmental behaviors. Practical implications This study should provide a useful source of information for international green marketers in Hong Kong. Hong Kong female adolescents constitute a potentially good market for green products. Marketing messages targeting...

... research on green product innovation strategy, Driessen (2005) finds that in order to maintain a competitive advantage, an optimum level of greenness needs to be identified between innovation performance and greenness, thus avoiding merely capturing the niche green market. The average consumer has...

... of these facets is highly context‐specific. © Emerald Group Publishing Limited 2005 Consumer behaviour Green marketing Social responsibility On mornings when the weather is fair, I often prefer to walk to the university, from my residence several miles away. My walk takes me through one...

... for future research are offered. © MCB UP Limited 2002 Consumer attitudes Electricity Energy Environment Green marketing Canada “Green power” is becoming big business. While electricity systems around the world continue to be dominated by large stations powered by either...

... and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research...

...   Thompson . Brand Spirit: How Cause‐Related Marketing Builds Brands . Chichester, UK : John Wiley & Sons   1999 . 274 pages , ISBN: ISBN 047 198776X   $34.95 (hb) Brands Consumer marketing Green marketing Ethics Social responsibility As a US business professor I...

...Robert D. Straughan; James A. Roberts Looking to the future of green marketing, examines the dynamic nature of ecologically conscious consumer behavior. The study also provides a method of profiling and segmenting college students based upon ecologically conscious consumer behavior. Findings...

... an insight into the determinants of intention within the green marketing domain. Furthermore, the stability of these determinants is examined through a cross‐market examination. Emerging evidence (Wong et al., 1996; Aspinall, 1993) suggests a curious paradox. Despite evidence to suggest...

... that are managed in a sustainable and environmentally sound manner. © MCB UP Limited 1999 Consumer behaviour Consumer marketing Environment Forest products Green marketing Natural resources For most consumers the quality of wood products is difficult to assess at the time of purchase...

...Lalit M. Johri; Kanokthip Sahasakmontri Use of traditional cosmetics and toiletries manufactured from herbs and plant extracts has been popular in many Asian countries. However, green marketing of these products is rather recent. Encouraged by the growing environmental consciousness on the part...