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Keywords: Green store rapport
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Journal Articles
Authenticity-consistency-affinity relationships for green store rapport: a moderation exploration via elaboration likelihood lens
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Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2025) 42 (7): 922–939.
Published: 20 August 2025
.... The conceptual diagram presents the relationship between green information authenticity and green store rapport through intermediate constructs. At the top, a dashed box labelled green information authenticity contains four vertically aligned elements: originality, naturalness, reliability, and continuity...
