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1-5 of 5
Keywords: Growth
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Journal Articles
Good to Great
Free
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2002) 19 (6): 524–526.
Published: 01 November 2002
... be sorry you purchased, and one that will give you workable tips for accomplishing growth and consistency. Strategic planning Organizational effectiveness Leadership Growth By way of full disclosure, I admit to a conflict of interest about Good to Great. I read Built...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (6): 534–542.
Published: 01 November 2001
...Beyza Alpan Brands Growth Assets management Brand Asset Management: Driving Profitable Growth through Your Brands is a well‐written analysis of where brand management stands today, where it should be, and how far it can drive your business once done systematically...
Journal Articles
The use of franchising as a growth strategy by US restaurant franchisors
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (4): 397–407.
Published: 01 August 1998
... used in this sector. The subject of growth is also important from the consumer’s perspective because of the increased desire for convenience and uniformity. The results suggest that franchising is an effective strategy for store expansion. However, larger chains have a lower need to use franchising...
Journal Articles
Case study: information technology at Jackson Hewitt Tax Service
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1998) 15 (3): 282–289.
Published: 01 June 1998
...Daniel B. Grunberg We explore the implementation and development of information technology at Jackson Hewitt Tax Service, the second largest tax service in the nation. We discuss the problems the company faced over the period 1990‐1993, including a period of high growth and critical dependence...
Journal Articles
What is innovation? The art of welcoming risk
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (5): 7–11.
Published: 01 October 1996
...Thomas D. Kuczmarski Argues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Highlights innovation as the single most important factor in the future growth of any...
