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Keywords: Haptic information
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Journal Articles
Haptic information processing and need for touch in product evaluation
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (1): 55–64.
Published: 14 November 2019
... market. Practical implications Results advance the understanding of the importance of haptic information processing in consumer decision-making across different purchase environments, product types and NFT using psychological distance (proximity) as a theoretical underpinning. With non-haptic...
