... advertising by medical professionals were compared between those who had high or low knowledge levels of advertising regulations governing the advertising of medical professionals using t‐tests. Health services Survey China Hong Kong Medical advertising Attitudes Consumer behaviour...

... to encourage consumers' self‐directed health care treatment systems and protocols. © Emerald Group Publishing Limited 2010 Health services Alternative medicine Consumer behaviour United States of America An executive summary for managers and executive readers can be found at the end...

... and effectiveness of the system. The paper discusses the state of the effort to digitize patient health care data, offers a theoretical perspective to help understand the issues involved and provides insights into how marketers can affect the process. Privacy Health services Economics A number...

... Limited 2008 Gender Professional services Marketing Health services An executive summary for managers and executive readers can be found at the end of this article. 1. Content vs context. 2. Self‐controlled vs externally mediated. 3. Satisfaction of higher order vs...

... group; and those with lower household incomes more likely to be in the Health care information and Answers/information/care groups, and those with the highest household incomes were more likely to be in the Earned help group. Information media Sales campaigns Consumer research Health...

... delivering superior quality to customers, the argument goes, companies sink into selling commodities, a competitive position which prevents companies from competing on any basis except price. Health services Value chain The supply chain concept allows companies to see the network...