Keywords: Health services
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Journal Articles
Journal of Consumer Marketing (2013) 30 (4): 328–334.
Published: 21 June 2013
...@hkbu.edu.hk © Emerald Group Publishing Limited 2013 Health services Survey China Hong Kong Medical advertising Attitudes Consumer behaviour Medical personnel Means and standard deviations of the attitudinal statements were compiled and tested against the middle point of 3...
Journal Articles
Journal of Consumer Marketing (2010) 27 (2): 127–138.
Published: 23 March 2010
... studies treat neuroticism as a one‐dimensional construct. There have been conflicting findings about the relationship between neuroticism and propensity to use health care services. While Goodwin et al. (2002) found a positive correlation between neuroticism and health service utilization...
Journal Articles
Journal of Consumer Marketing (2009) 26 (7): 477–486.
Published: 30 October 2009
... distributed to multiple recipients. Dennis A. Pitta can be contacted at: dpitta@ubalt.edu © Emerald Group Publishing Limited 2009 Privacy Health services Economics An executive summary for managers and executive readers can be found at the end of this article. Marketers have...
Journal Articles
Journal of Consumer Marketing (2008) 25 (1): 16–22.
Published: 25 January 2008
... 2008 Gender Professional services Marketing Health services An executive summary for managers and executive readers can be found at the end of this article. The study of relationships in marketing has received much attention of researchers over the past decade (Webster, 1992...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2004) 21 (7): 451–464.
Published: 01 December 2004
... Emerald Group Publishing Limited 2004 Health services Value chain The supply chain concept allows companies to see the network of interorganizational relationships surrounding their activities, and how they fit into that network. It helped change the focus from individual transactions...

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