... demonstrate that eco-friendly labels positively affect purchase intentions. Furthermore, healthiness perceptions and taste expectations are identified as the underlying mechanisms driving this effect. However, the effect is attenuated when labels pertain specifically to sustainable packaging claims...

...Deidre Popovich; Natalia Velikova Purpose The purpose of this study is to examine how consumers perceive nutrition labeling on wine and how this information impacts healthiness perceptions of wine. Design/methodology/approach A series of four experiments focused on healthiness perceptions...