... and claim set-size. In addition, this research expands the utilitarian vs hedonic consumption literature by highlighting another way in which these two motives differ. Finally, this study expands the claim set-size literature by demonstrating that the effects of claim set-size depend on both consumption...

...Gia Nardini; Richard J. Lutz Purpose The purpose of this paper is to investigate the relationship between mental simulation and affective misforecasting of hedonic consumption experiences. Design/methodology/approach The authors present a series of lab and field studies that manipulate mental...

... Theresa Female 24 Asian Elementary school teacher Andrew Kuo can be contacted at: akuo@lsu.edu 14 04 2016 06 07 2016 08 07 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Coping Hedonic consumption...

... be contacted at: anjala.krishen@unlv.edu 20 01 2015 05 03 2016 26 06 2016 27 06 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Focus groups Mixed methods Hedonic consumption Cognitive lock-in Power law...

... to expand the future demand for organic foods. Similarly, managers can also develop their marketing strategies using consumers’ underlying motivations to purchase organic foods. Food consumption Organic foods Environmental concerns Consumer foods segments Health orientation Hedonic consumption...