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Keywords: Home country brands
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2017) 34 (4): 306–318.
Published: 12 June 2017
... at: Francisco.Guzman@unt.edu 03 07 2015 20 09 2016 28 11 2016 29 11 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Immigration Brand personality Brand image Cross-cultural change Home country brands Perception of self...
