Keywords: Hospitals
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Journal Articles
Journal of Consumer Marketing (2005) 22 (4): 235–236.
Published: 01 June 2005
...Audhesh Paswan © Emerald Group Publishing Limited 2005 --> Innovation Change management Hospitals What has the neuro ward of a large hospital chain got to do with sushi restaurant? On the surface, nothing, but the authors use these two very divergent settings to drive home...
Journal Articles
Journal of Consumer Marketing (2002) 19 (7): 614–618.
Published: 01 December 2002
...Ross Mullner; Kyusuk Chung Data from the American Hospital Association’s Annual Survey of Hospitals, which are used to produce the AHA Guide, Hospital Statistics, and other data products, are widely used by hospital administrators, academic researchers, and healthcare marketers. Although...

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