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Keywords: Industrial marketing
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Journal Articles
Boundary spanning product development in consumer markets: learning organization insights
Available to Purchase
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1996) 13 (5): 66–81.
Published: 01 October 1996
... the successful lead‐user technique used in industrial marketing, and describes its important components. Proposes a potentially useful analog for consumer products, and boundary spanning consumer product development teams, which are composed of internal cross‐functional members and external members selected from...
