...Tejas R. Shah; Sonal Purohit; Manish Das; Thavaprakash Arulsivakumar Purpose AI-powered digital human avatar influencer (DHAI) is a digitally created character with a human-like appearance and noteworthy social media presence. They mimic human behavior through form, behavior and emotional realism...

...Carsten D. Schultz Purpose Health and fitness influencers who directly affect one’s well-being through their messages create situations of vulnerability that require trust. To understand the various dimensions of trust, this study integrated a typology of trust into source credibility theory...