...) and Diffusion of Innovation Theory (e.g. Rogers, 1983, 1995) to provide a foundation for this exploratory research on user-generated media. Network effects Diffusion of innovation Market mavenism Network optimization Propensity to blog Information media Blogs An executive summary...

... --> Public relations Internet Internet marketing Communications Distribution channels and markets Marketing Information media Rob Brown, UK Managing Director for Staniforth's TBWA Group, has had a fascination with the internet since his early PR days when the firm with which he was working...

... Publishing Limited 2010 Parents Brands Information media Decision making Consumer behaviour The Christmas season is a time of unprecedented gift giving by parents to children and it is also a time of heavy toy advertising. Retailers would spend about 30 per cent of their annual advertising...

... and expense were measured within subjects. © Emerald Group Publishing Limited 2009 Information media Advertising Brands Marketing strategy An executive summary for managers and executive readers can be found at the end of this article. Around 8 a.m. on 31 January 2007, the Boston city...

... demands creativity and originality in thinking. Creative thinking Information media Advertising Baby, baby, where did our love go? The creative advertising journey now resembles a virtual minefield of issues and obstacles blocking the quest for the ultimate consumer seduction. Creative...

... Limited 2008 Addiction Information media Information strategy Individual behaviour More than 70 percent of smokers have expressed the desire to quit (Fiore et al., 2000), and 41 percent have attempted to quit for at least a day (CDC, 2005), but the success stories are few and far...

... Publishing Limited 2007 Youth Socialization Information media Cross‐cultural studies Denmark Hong Kong An executive summary for managers and executive readers can be found at the end of this article. Children and young people are increasingly being considered consumers...

...@cms.hhs.gov © Emerald Group Publishing Limited 2006 Information media Sales campaigns Consumer research Health services United States of America An executive summary for managers and executive readers can be found at the end of this article. In 1998, the Centers for Medicare...