... for this exploratory research on user-generated media. © Emerald Group Publishing Limited 2013 Network effects Diffusion of innovation Market mavenism Network optimization Propensity to blog Information media Blogs An executive summary for managers and executive readers can be found...

... --> Public relations Internet Internet marketing Communications Distribution channels and markets Marketing Information media Rob Brown, UK Managing Director for Staniforth's TBWA Group, has had a fascination with the internet since his early PR days when the firm with which he was working...

..., 1989). Shoppers locate along an organised/unorganised continuum of selection and purchase of gifts that integrates with a negative/positive attitude toward the commercial campaigns of Christmas (Guru and Tinson, 2003). © Emerald Group Publishing Limited 2010 Parents Brands Information...

... Information media Advertising Brands Marketing strategy An executive summary for managers and executive readers can be found at the end of this article. Around 8 a.m. on 31 January 2007, the Boston city police was alerted about suspicious light displays in and around the city. Identifying them...

... destruction are among the social ills often laid at the feet of the marketing business and sometimes the shoe fits, so they wear it well (Rotfeld, 1998). Creative thinking Information media Advertising © Emerald Group Publishing Limited 2008 Sheila L. Sasser can be contacted at: ssasser...

... campaign message strategy and resistance to smoking bans for bars and restaurants. © Emerald Group Publishing Limited 2008 Addiction Information media Information strategy Individual behaviour Many anti‐smoking messages have concentrated on the severity of the consequences – both...

... toggles between kid behaviours and attitudes and those of a teenager (Siegel et al., 2004). © Emerald Group Publishing Limited 2007 Youth Socialization Information media Cross‐cultural studies Denmark Hong Kong An executive summary for managers and executive readers can...

... group; and those with lower household incomes more likely to be in the Health care information and Answers/information/care groups, and those with the highest household incomes were more likely to be in the Earned help group. Information media Sales campaigns Consumer research Health...