...Paul Henry Many of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement of a novel technology is associated with the belief that “new rules” apply. Alternatively, this paper...

... at a time. It is safe to say that the concept has been refined and its potential has been highlighted. Still unresolved is the means by which organizations can implement one‐to‐one marketing. A promising solution is the application of the information technology data mining technique. Data mining allows...

...Daniel B. Grunberg We explore the implementation and development of information technology at Jackson Hewitt Tax Service, the second largest tax service in the nation. We discuss the problems the company faced over the period 1990‐1993, including a period of high growth and critical dependence...

...Jacques Chevron; Margaret Primeau Discusses and attempts to anticipate the changes in consumer attitudes and behaviors which may result from the growing importance of digital information technology. Based on a survey conducted among early adopters of the technology, the “telecommuters”, finds...