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Keywords: Intangibility
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 176–189.
Published: 27 April 2012
...Marcelo Vinhal Nepomuceno; Michel Laroche; Marie‐Odile Richard; Axel Eggert Purpose This paper aims to explore the association between intangibility and perceived risk using a sample of North American households. This relationship is explored within two purchase environments, namely online...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1989) 6 (1): 5–12.
Published: 01 January 1989
... knowledge of the whys of consumer behaviour,or share of heart, when such knowledge is essential to marketing managers. © MCB UP Limited 1989 Brand loyalty Consumer behaviour Intangibility Marketing Qualitative techniques Subjectivity SHARE OF HEART: WHAT IS IT AND HOW CAN IT BE MEASURED...
