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Keywords: Intergenerational influence
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2018) 35 (1): 91–104.
Published: 08 January 2018
...Carter Mandrik; Yeqing Bao; Sijun Wang Purpose The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms...
