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Keywords: Jealousy
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2020) 37 (6): 687–699.
Published: 15 July 2020
...Tyler Hancock; Frank G. Adams; Michael Breazeale; Jason E. Lueg Purpose This paper aims to identify the ways that customers respond to customer-to-customer comparisons that may drive loyal customers to engage in undesirable behaviors. The research examines the role that jealousy and envy play...
