...Sarah Lefebvre; Laura Boman; Merlyn A. Griffiths Purpose With growing consumer interest in sustainability, eco-friendly labels have become a common marketing tool within the consumer-packaged goods industry. This research aims to better understand consumer perceptions and behavioral intentions...

...Manoshi Samaraweera; Jeanetta D. Sims; Dini M. Homsey Purpose Would a green color label increase the dollar amount consumers are willing to pay for a green product? Would nature images (such as a leaf or flower) on the label have the same effect? This paper aims to examine the role...