...Sarah Lefebvre; Laurel Aynne Cook; Merlyn A. Griffiths Purpose This paper aims to examine consumers’ opinions and behavioral intentions toward foods labeled as containing genetically modified (GM) (transgenic) ingredients across plant and animal-based categories. In light of marketplace changes...

...Kenneth Bates; Scot Burton; Kyle Huggins; Elizabeth Howlett Purpose There are initiatives proposed in a number of states that would mandate calorie information disclosures from restaurant chains on their menus and menu boards. Such labeling laws have already been passed in New York City...

.... Originality/value This project adds to the growing body of literature on environmental labeling, and investigates the effects of different levels of environmental information on key consumer metrics. A review of research findings indicates that the negative label has a greater impact on consumers...

... into account, and check the effectiveness of environmental labels. Design/methodology/approach The paper establishes an experiment in which 352 women responsible for the household shopping are exposed to different levels of environmental information. The study analyses the effect said information has...

...Stephanie Y. Crawford; Catherine Leventis Purpose The purpose of this article is to explore boundaries in marketing and science with respect to labeled claims of herbal products and other dietary supplements. Design/methodology/approach Supplement manufacturers are allowed to include claims...

...Efthalia Dimara; Dimitris Skuras Purpose The purpose of this work is to examine the range of information consumers seek on labels of quality products and construct an indicative check‐list of various types of informational labeling as well as to examine whether quality of information demanded...

... one example. This supply chain has attempted to add value through the implementation of value‐based labelling schemes. Few studies, however, have assessed the value created for consumers. Using both in‐depth interviews and a postal survey of 1,000 fresh‐meat consumers based in Scotland, this paper...

...Thomas E. DeCarlo Examines consumer perceptions regarding the effectiveness of government‐mandated alcohol warning labels and organizational efforts to promote responsible drinking from the perspective of social judgment theory. Investigates receiver involvement as a predictor of perceived...

...Ugur Yavas; Dogan Eroglu Describes a method to analyze competitive standing of a product,brand or made‐in label vis‐à‐vis its competitors. Presents the results of an illustrative case study and discusses their implications. © MCB UP Limited 1995 Competitiveness Decision making...