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Keywords: Law
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2012) 29 (3): 233–237.
Published: 27 April 2012
... have been done that assess the impact of social media on the use of market research techniques. The study draws conclusions that may aid practitioners in maintaining successful marketing research techniques. © Emerald Group Publishing Limited 2012 Market research Social media Law...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2001) 18 (5): 389–391.
Published: 01 September 2001
... is with the specific products. Host Bill Maher noted on his “politically incorrect” television program that laws restricting the marketing of motorcycles, booze or bungee jumping are pushed by people who would rather ban motorcycles, booze or bungee jumping altogether. In reality, many non‐users of these products...
