... concept, the metastrategic concept, and shows its relationship to the learning organization and organizational identity. Sets out a series of injunctions for those who seek to implement the new concept and create a marketing learning identity for their own organization. This change has been well...

... of idea generation and should provide input throughout the rest of the product development process. Discusses several problems which interfere with achieving that integration. Looks at the relevant learning organization literature and relates it to the new product development process. Explores...