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Keywords: Management information systems
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (1990) 7 (1): 55–64.
Published: 01 January 1990
...Alan J. Greco; Jack T. Hogue Presents a foundation for the development of marketing decision support systems (MDSS). Argues that traditional management information systems typically follow a sequential flow through analysis, design, and implementation; MDSS involves a developmental approach...
