...Mousumi Bose; Judith Anne Garretson Folse; Scot Burton Purpose Managers are increasingly faced with situations that call for creative ways to engage consumers and employees. With online and offline options available for creative problem solving, consumers are constantly engaging with brands...

... product classes. Implications for brand managers and future research directions are developed. They then examined these heuristics, using toothpaste and deodorant as product classes of interest. The results showed that the best‐fitting heuristics were the unweighted linear compensatory and lexicographic...

... information to assist managers in making strategic and operational decisions. However, even with the vast technological advances of the past decade, research has found that current information systems, in many instances, still exist in rudimentary stages of development, exhibiting disappointing degrees...