... Social disconnection Loneliness Artificial intelligence AI agents Marketing Systematic literature review A small change in consumers’ feelings from belongingness to loneliness can dramatically influence their mental health and emotional well-being (Shrum et al., 2022). As emerging...

...Cristina Pérez-Pérez; Diana Benito-Osorio Purpose This study aims to examine how blockchain technology can influence and transform the marketing processes of platforms within the sharing economy ( SE ). It addresses a gap at the intersection of blockchain, SE and marketing, particularly...

... and Luke, 2020). With ETT, eye movement is captured by refracting infrared light off the eye pupil via an eye-tracking device (Carter and Luke, 2020). Two types of eye trackers are commonly used in marketing research: static and wearable. Although embedded trackers are less common in marketing...

..., behavior intention and attitude research in embodied cognition (e.g. Petty and Cacioppo, 1986b; Briñol and Petty, 2008), the role of haptic interfaces in online marketing and consumer behavior (e.g. Brasel and Gips, 2015). The authors did not collect any FMRI data but it can be the future scope...

... examined. Practical implications This review offers marketers and businesses critical insights into the consumer suspicion dynamics. By understanding these nuances, companies can tailor strategies to mitigate suspicion and optimize consumer relationships. Originality/value Through synthesizing...

... selection Digital technology Consumer psychology Brand choice Consumer behavior Marketing Drawing on the concept of hyperconnectivity in branding (Meenakshi, 2021 ; Swaminathan et al., 2020), online hyperconnected brand selection (OHBS) refers to consumer selection of brands...

... rights only Depression Consumption Marketing Culture Cross-cultural Consumer behavior Mental health Consumer research has great potential to contribute to the study of health (Moorman, 2002). The motivation for this article came from the projection that by 2030 depression...

...Gianclaudio Malgieri Purpose This study aims to discover the legal borderline between licit online marketing and illicit privacy-intrusive and manipulative marketing, considering in particular consumers’ expectations of privacy. Design/methodology/approach A doctrinal legal research...

... and Mitchell, 1978 ; Ballantine and Creery, 2009). Repairing items and sewing clothes can be other examples of increasing self-sufficiency (Shaw and Moraes, 2009). Marketing Consumer behavior Content analysis Turkey Simplicity Voluntary simplification Voluntary simplicity (VS) is having...

...Gulnara Z. Karimova; Valerie Priscilla Goby Purpose This paper aims to present an exploration of possible associations between the Jungian archetypes frequently used in marketing and three well-known products based on artificial intelligence (AI), namely, Sophia, Alexa and Articoolo. Design...

...Petra Riefler Purpose This paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the paper joins literature on brand authenticity from the marketing literature and literature on the local food...

... and adoption of insects and insects based foods are identified. This paper takes a sociocultural, symbolic and contextual perspective to offer marketers and public policymakers a set of recommendations to promote entomophagy as a sustainable and healthy food practice to help consumers achieve their FWB...

...Rafal Ohme; Christo Boshoff Purpose Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low levels...

...Grant Michelson; Rohan Miller Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates...

...@qut.edu.au 16 10 2015 06 09 2016 01 05 2017 16 10 2017 31 01 2018 13 02 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Sanctions Marketing Deterrence strategies Deviant consumer behavior Moral triggers...

... to purchase these products, while marketers are increasingly appealing to consumers’ self-interest in their efforts to sell their “green” products. This paper explores this divide and offers a potential explanation for it, using the concept of value activation. Design/methodology/approach The paper...

... remains unclear. Despite the innovativeness of this marketing strategy, few companies have adopted this approach, owing to the lack of research on how waiting influences customer behaviors toward waiting in queues. Design/methodology/approach Therefore, this study identifies four factors of customer...

... their understanding of consumer behavior and brands. Its concise, fluid and engaging style also makes it a great read; hence, it is highly recommended. Douglas Van Praet Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing New York, NY Palgrave/Macmillan 2014 1st Edition...

...Francisco Conejo By Gary Vaynerchuk Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World New York, NY 1st ed. Harper Business 2013 195 pp. 9780062273062 $29.99 © Emerald Group Publishing Limited 2014 --> Marketing Branding...

...Francisco Conejo Facebook, Twitter, Pintrest […] Almost everyone today has jumped onto the social media bandwagon. A whole industry of experts has emerged stressing the critical importance of social media marketing. Their usual argument is that socially engaged consumers increase revenues...