...Cristina Pérez-Pérez; Diana Benito-Osorio Purpose This study aims to examine how blockchain technology can influence and transform the marketing processes of platforms within the sharing economy ( SE ). It addresses a gap at the intersection of blockchain, SE and marketing, particularly...

... 12 2024 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Children Eye tracking Consumer behavior Marketing This paper is a conceptual paper that contributes to the literature by envisioning procedures (ways of doing research...

..., behavior intention and attitude research in embodied cognition (e.g. Petty and Cacioppo, 1986b; Briñol and Petty, 2008), the role of haptic interfaces in online marketing and consumer behavior (e.g. Brasel and Gips, 2015). The authors did not collect any FMRI data but it can be the future scope...

... examined. Practical implications This review offers marketers and businesses critical insights into the consumer suspicion dynamics. By understanding these nuances, companies can tailor strategies to mitigate suspicion and optimize consumer relationships. Originality/value Through synthesizing...

... selection Digital technology Consumer psychology Brand choice Consumer behavior Marketing Drawing on the concept of hyperconnectivity in branding (Meenakshi, 2021 ; Swaminathan et al., 2020), online hyperconnected brand selection (OHBS) refers to consumer selection of brands...

... 19 08 2021 20 12 2021 11 02 2022 © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Depression Consumption Marketing Culture Cross-cultural Consumer behavior Mental health Consumer research has great potential...

...Gianclaudio Malgieri Purpose This study aims to discover the legal borderline between licit online marketing and illicit privacy-intrusive and manipulative marketing, considering in particular consumers’ expectations of privacy. Design/methodology/approach A doctrinal legal research...

...-use rights only Marketing Consumer behavior Content analysis Turkey Simplicity Voluntary simplification Voluntary simplicity (VS) is having a simple life, reducing consumption and avoiding exterior and interior clutter (Elgin and Mitchell, 1978 ; Rebouças and Soares, 2020). Simple...

...Gulnara Z. Karimova; Valerie Priscilla Goby Purpose This paper aims to present an exploration of possible associations between the Jungian archetypes frequently used in marketing and three well-known products based on artificial intelligence (AI), namely, Sophia, Alexa and Articoolo. Design...

...Petra Riefler Purpose This paper aims at investigating the contemporary trend toward regional consumption from the perspective of consumers’ search for brand authenticity. In particular, the paper joins literature on brand authenticity from the marketing literature and literature on the local food...

... and adoption of insects and insects based foods are identified. This paper takes a sociocultural, symbolic and contextual perspective to offer marketers and public policymakers a set of recommendations to promote entomophagy as a sustainable and healthy food practice to help consumers achieve their FWB...

...Rafal Ohme; Christo Boshoff Purpose Some marketers have challenged psychologists’ contention that human beings can only learn by using conscious effort. They argue that advertising can be effective at low levels of (or even no) attention. Also, despite the absence of (or low levels...

...Grant Michelson; Rohan Miller Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates...

... that are theoretically matched to established antecedents and neutralization techniques associated with DCB. Overall, this paper provides a future research agenda with propositions to build knowledge on effective deterrence tactics for curbing instances of DCB. Sanctions Marketing Deterrence strategies Deviant...

... to purchase these products, while marketers are increasingly appealing to consumers’ self-interest in their efforts to sell their “green” products. This paper explores this divide and offers a potential explanation for it, using the concept of value activation. Design/methodology/approach The paper...

... remains unclear. Despite the innovativeness of this marketing strategy, few companies have adopted this approach, owing to the lack of research on how waiting influences customer behaviors toward waiting in queues. Design/methodology/approach Therefore, this study identifies four factors of customer...

...Francisco Conejo Douglas Van Praet Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing New York, NY Palgrave/Macmillan 2014 1st Edition reprint 288 pp. 10:1-137-27892-7;ISBN-13:978-1-137-27892-0 $17.00 © Emerald Group Publishing Limited 2014...

... of encouragement. Finally, Round 12, Knockout, sort of an addendum, comments on last-minute events within social media, its volatile nature, and the need for marketers to constantly adapt. Jab, Jab, Jab, Right Hook then ends with a section on Notes, with references organized by chapter...

...Francisco Conejo Facebook, Twitter, Pintrest […] Almost everyone today has jumped onto the social media bandwagon. A whole industry of experts has emerged stressing the critical importance of social media marketing. Their usual argument is that socially engaged consumers increase revenues...

... opportunities, particularly secondary brands. Marketing Research Brands Preference Consumer product In recent papers, Schultz and Block, (2013a , 2013b , 2013c , 2013d) have demonstrated that consumer brand preference (CBP) for fast-moving consumer goods (FMCG) brands in the USA has declined...