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Keywords: Marketing intelligence
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Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2011) 28 (7): 472–475.
Published: 01 November 2011
... of Business and Economics at the University of Canterbury. The conference theme was “Doing more with less”. © Emerald Group Publishing Limited 2011 Consumption trends Disruptive technologies Social networks Turbulent environments Consumer landscape Marketing intelligence Consumer...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (6): 339–349.
Published: 12 September 2008
... items were correctly identified by a majority of respondents; however, only two were correctly classified by more than 70 percent of the respondents. Overall, the data reveal that three of the four cultural dimensions do not appear to have a “reasonable” degree of face validity. Culture Marketing...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2008) 25 (4): 230–244.
Published: 27 June 2008
... be found at the end of this article. Consumer behaviour National cultures Cross‐cultural studies Age groups Marketing intelligence Women's consciousness about their physical appearance has undergone some metamorphosis in the last few decades resulting in a lower perceived positive view...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2006) 23 (7): 445–457.
Published: 01 December 2006
..., 1999). Customer satisfaction Customer loyalty Electronic commerce Customer relations Marketing intelligence Research on factors that influence customer satisfaction and loyalty has made considerable progress within the last years (Szymanski and Henard, 2001 ; Oliver, 1999). Customer...
Journal Articles
Journal:
Journal of Consumer Marketing
Journal of Consumer Marketing (2004) 21 (1): 10–26.
Published: 01 January 2004
... in advanced economies. Thus, the reliability of previous research instrument needs to be verified in the transitional economy context. © Emerald Group Publishing Limited 2004 Customer satisfaction Marketing intelligence National economy Economic change China Consumer attitudes toward...
